Essays about: "advantages B2C"
Showing result 6 - 10 of 11 essays containing the words advantages B2C.
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6. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE
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7. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE
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8. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.
University essay from Institutionen för teknik och samhälleAbstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE
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9. Multi Agent Systems and Web Services : Adaptive Workflow in E-Commerce
University essay from Blekinge Tekniska Högskola/Avdelningen för för interaktion och systemdesignAbstract : In Multi-agent System (MAS), all agents communicate with each other by sending messages to each other in an expressive agent communication language. Agent communication language (ACL) [12], defines type of messages and their meaning that agents can exchange. READ MORE
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10. “Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa : Issues and considerations”
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world). READ MORE