Essays about: "Clicks and Mortar"
Found 5 essays containing the words Clicks and Mortar.
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1. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE
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2. Future grocery : A study of the e-commerce grocery basket business in Sweden
University essay from KTH/Entreprenörskap och Innovation; KTH/Industriell ManagementAbstract : The era of the Internet has become increasingly important in our daily life. Internet channels are rapidly growing into sophisticated businesses. This thesis purpose is therefore to conduct an initial study on a newly approaching e-commerce business, namely the grocery basket business. READ MORE
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3. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå
University essay from FöretagsekonomiAbstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE
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4. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE
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5. “Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa : Issues and considerations”
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world). READ MORE
