Essays about: "age consumer"

Showing result 21 - 25 of 217 essays containing the words age consumer.

  1. 21. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 22. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alicia Larsson; Cajsa Schoultz; [2023]
    Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

  4. 23. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

  5. 24. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  6. 25. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE