Essays about: "age consumer"

Showing result 11 - 15 of 217 essays containing the words age consumer.

1. 11. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

3. 12. The Future of Urban Last Mile Deliveries - Not a piece of cake

   University essay from Lunds universitet/Teknisk logistik

   Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
   Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

   Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE

4. 13. The Influence of Buy-Now-Pay-Later on Product Return Rates in E-commerce

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Alexander Rubanowitz; Paul Pesta; [2023]
   Keywords : Buy Now Pay Later; Product Return Rates; E-commerce; Return Behavior; Sustainability;

   Abstract : The continuous rise of e-commerce represents a channel shift away from physical retail stores. Additionally, it is also impacting purchase and return behavior. The return rates in e-commerce are higher than in traditional brick-and-mortar stores and are negatively impacting efforts to improve environmental performance. READ MORE

5. 14. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

6. 15. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE