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Showing result 1 - 5 of 217 essays matching the above criteria.

  1. 1. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

    University essay from SLU/Department of Molecular Sciences

    Author : Joséphine Lefrancq Fröjd; [2024]
    Keywords : Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

    Abstract : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. READ MORE

  3. 2. Consumers’ willingness to pay for food safety attributes of nectarines : A discrete choice experiment in the Polokwane Municipality of Limpopo, South Africa

    University essay from SLU/Dept. of Economics

    Author : Kgodisho Tshipidi Mashego; [2023]
    Keywords : Food safety attributes; willingness to pay; discrete choice experiments; conditional logit; nectarines;

    Abstract : Consumer concerns about food safety are growing, and there is an increasing demand for quality fruits and vegetables. As such, fruit control procedures and standards should be based on understanding consumers’ choices and preferences. READ MORE

  4. 3. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  5. 4. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  6. 5. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE