Essays about: "arts and cultural branding"
Found 1 essay containing the words arts and cultural branding.
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1. Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market. Methodology: The Royal Danish Theatre serves as a single-case study. READ MORE
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