Essays about: "automotive luxury"

Showing result 1 - 5 of 9 essays containing the words automotive luxury.

1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

   University essay from Göteborgs universitet/Graduate School

   Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
   Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

   Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

3. 2. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

4. 3. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

5. 4. Applying Purchasing Category Management on a purchasing department to increase its performances : A case study with a luxury automotive manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Erik Vincent Cardenas; [2021]
   Keywords : Supply-chain; Purchasing; Purchasing Category Management; Purchasing performance; Automotive Manufacturer;

   Abstract : Nowadays, manufacturing companies compete as much with their products as with their supply-chain. Within the overarching stages of supply-chain, purchasing is a process that responds to the organizations needs of acquiring raw materials, components and semi-finished products in order to enable the execution of operations. READ MORE

6. 5. Changan Traveler : A Premium Service for Tomorrow

   University essay from Umeå universitet/Designhögskolan vid Umeå universitet

   Author : Robert Schäfer; [2020]
   Keywords : Shared; Premium; Mobility; Automotive Design; Exterior Design;

   Abstract : The idea for the vehicle was inspired by an interest in creating a tranportation possiblity with an advanced design. The author had the fortunate opportunity to carry out an exam project at the automobile company Changan whose design department is in Turin, Italy. Changan produces almost exclusively passenger vehicles for the Asian market. READ MORE