Essays about: "b2b brand"

Showing result 11 - 15 of 78 essays containing the words b2b brand.

1. 11. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Hallgren; Paula Mamusha; [2021]
   Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

   Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

3. 12. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
   Keywords : brand equity; logistics branding; industrial branding; service branding;

   Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

4. 13. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
   Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

   Abstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE

5. 14. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kainat Kainat; Patrizi Jennifer; [2020]
   Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

6. 15. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Riku Salmi; [2020]
   Keywords : Circular Economy; Business Model; Innovation; Fashion; Multi-Level Perspective; Clothing Resale;

   Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE