Essays about: "Social Media Marketing SMM"
Showing result 1 - 5 of 6 essays containing the words Social Media Marketing SMM.
-
1. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders. Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE
-
2. Consumer Interpretation of Social Media Campaigns : A Qualitative Research on Millennials' Interpretation of SMM Campaigns
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Consumers had either positive or negative interpretations based on multiple factors. However, the factors we were able to spot were the following: 1. Content 2. Timing 3. READ MORE
-
3. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE
-
4. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE
-
5. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity
University essay from Umeå universitet/FöretagsekonomiAbstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE
