Essays about: "behavioral norms"

Showing result 16 - 20 of 60 essays containing the words behavioral norms.

1. 16. Analysis of consumer behavior toward organic food products in Sweden

   University essay from SLU/Dept. of People and Society

   Author : Neda Yadegari; [2022]
   Keywords : Organic food; Sustainable consumption; Theory of Planned Behavior; Consumer behavior; Purchasing intention; Consumer attitude; Subjective norms; Perceived behavioral control; Behavioral intention gap;

   Abstract : Organic food has attracted attention from many consumers in recent years, both in Sweden and internationally. Due to people's growing interest in sustainable production and consumption, many researchers have attempted to identify and explain the motives and barriers that influence the intention to buy and consume organic food. READ MORE

3. 17. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

4. 18. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

5. 19. Small Purchases Make A Big Difference

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alice Pettersson; Charlotte Sternberg; [2022]
   Keywords : FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

   Abstract : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. READ MORE

6. 20. Investor Behavior in the cryptocurrency market : A quantitative study investigating individual investors’ adoption intention to Bitcoin in the cryptocurrency market

   University essay from Umeå universitet/Företagsekonomi

   Author : Linh Bui; [2022]
   Keywords : Cryptocurrency; Bitcoin; Adoption Intention; Behavioral Finance; Technological Acceptance Model; OLS; Herding behavior;

   Abstract : Background: The emerging cryptocurrency market becomes more and more recognized around the globe. Therefore, it has become of great interest to policymakers, institutional investors, and individual investors. The new encrypted blockchain technology offers individual investors contemporary opportunities to invest contrary to traditional means. READ MORE