Essays about: "behavioural theory"

Showing result 16 - 20 of 171 essays containing the words behavioural theory.

1. 16. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

3. 17. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

4. 18. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

   University essay from Göteborgs universitet/Graduate School

   Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
   Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

   Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

5. 19. Consumer attitudes towards packaging-free stores in Hungary

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lilla Virág Erdélyi; [2022]
   Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE

6. 20. Home alone...? : A qualitative study investigating how different factors guide Swedish ‘småhus’ owners' intention to rent out their primary residence.

   University essay from Jönköping University

   Author : John Eskengren; Olle Gustafsson; [2022]
   Keywords : Sharing Economy; P2P; Accommodation; Sweden; Renters; Hosts; Hosts’ Perspective; Homeowners; Theory of Planned Behaviour; Småhus;

   Abstract : Background: Engaging in sharing economy practices has in recent years increased in popularity. Hence, renting a private home instead of traditional accommodation options are becoming more common among travellers. Previous research has focused on the demand side of renting accommodations. READ MORE