Essays about: "branding techniques"

Showing result 21 - 25 of 34 essays containing the words branding techniques.

  1. 21. Nation Branding; A Brand New Marketing Tool on the Global Arena; A Qualitative Case Study in a Swedish Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Görel Englund; [2012]
    Keywords : Corporate Co-branding; Country of Origin; Cultural Branding; National Identity; Public Diplomacy;

    Abstract : Global competition is becoming fierce. New marketing techniques are emerging, among them Nation Branding. The aim of this study is to answer the following questions: What is Nation Branding and how is it applied in Sweden? Why is Nation Branding controversial and when does it matter? The study is performed through a qualitative, abductive approach. READ MORE

  3. 22. Matching - A mixed study on how companies and business students perceive each other

    University essay from Företagsekonomi

    Author : Michaela Lundback; Charlotta Westermark; [2012]
    Keywords : students; companies; perception; employer branding; marketing; criterions; employment; matching;

    Abstract : Every year many students are graduating from their university and are faced with the difficulty of acquiring an employment, especially large difficulty in Sweden as the unemployment rate is large amongst young adults. The companies are also facing a challenge, of how to receive the best applicants to their job openings, to ensure they will stay competitive as companies. READ MORE

  4. 23. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE

  5. 24. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

  6. 25. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam

    University essay from Handelshögskolan vid Umeå universitet

    Author : Chun Tsen Ou; Le Phuoc Luong; [2012]
    Keywords : iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences;

    Abstract : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. READ MORE