Essays about: "branding techniques"

Showing result 16 - 20 of 34 essays containing the words branding techniques.

  1. 16. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Author : Chloe Guenther; [2014]
    Keywords : Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Abstract : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. READ MORE

  3. 17. City Marketing: How to promote a city? : The case of Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amélie Balencourt; Antonio Curado Zafra; [2012]
    Keywords : Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

    Abstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE

  4. 18. Military Recruitment in the Age of “Globalization”: Perception Management, Circulation of Non-Knowledge and the De-Politicization of the Swedish Armed Forces

    University essay from Lunds universitet/Graduate School

    Author : Ingemar Ekblad; [2012]
    Keywords : Swedish Armed Forces; Propaganda; Globalization; Perception management; Military recruitment; Social Sciences;

    Abstract : This thesis investigates what the abolishment of the National Military Service (July 2010) meant for the content of what, and the manner in which, the Swedish Armed Forces communicates to the Swedish public. The main theoretical and methodological approach of the thesis lies within discourse analysis. READ MORE

  5. 19. STRATEGIC INTERNET MARKETING FOR MUSIC FESTIVALS IN OSLO : A qualitative case study on two music festivals practise of strategic Internet marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Eric Turesson; [2012]
    Keywords : Internet marketing; loyalty; music festivals; strategic marketing; Web 2.0 techniques;

    Abstract : The overall aim of this study was to research how music festivals in Oslo practise strategic Internet marketing and how these could improve their marketing throughout strategic Internet marketing. The interest of this study evoked since there was a lack in previous research in this field. READ MORE

  6. 20. Umeå. Wants more. : A coordination perspective on how key stakeholders develop placebrand identity.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Clara Olovsson; Djannet Berendji; [2012]
    Keywords : Place branding; Stakeholder; Coordination; Brand identity;

    Abstract : During centuries, places – nations, region and cities – have tried to make themselvesmore attractive, productive, lucrative and secure. This strive has accelerated due toglobalization and other external factors. READ MORE