Essays about: "business case IKEA"

Showing result 16 - 20 of 88 essays containing the words business case IKEA.

1. 16. Leveraging brand co-creation in a digital era: An IKEA case study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
   Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

   Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

3. 17. Going the Extra Mile : Urban Delivery of Large Goods

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Emelie Sundström; Emma Södergren; [2021]
   Keywords : Last-mile delivery; large goods; delivery of large goods; transportation; transportation innovation; PESTLE; Rogers’ diffusion of innovations;

   Abstract : In light of the growing e-commerce and rising population in cities, along with the ongoing climate crisis, the efforts to improve transportation options are intensifying. Thus, the field of last-mile delivery, i.e., the last stretch of transportation to an end customer, is becoming an increasingly researched topic. READ MORE

4. 18. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

5. 19. Supply Chain Transparency- Benefits & Transformational Barriers

   University essay from Lunds universitet/Teknisk logistik

   Author : Charanya Sridharan; Yash Shrimali; [2021]
   Keywords : Supply Chain Management; Supply Chain Transparency; Supply Chain Visibility; Digitalisation; Supply Chain Integration; Technology and Engineering;

   Abstract : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. READ MORE

6. 20. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
   Keywords : Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

   Abstract : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. READ MORE