Essays about: "business case IKEA"

Showing result 6 - 10 of 88 essays containing the words business case IKEA.

1. 6. Acquiring for Long-term Value Creation:A Case Study at Entreprenörinvest : “How does the entrepreneurial process regarding local direct investments impact the creation of long-term value?”

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mhamad Zaid Alhamid; Isak Carlsson; Nils Claesson; [2022]
   Keywords : Long-Term Value Creation; Acquisition Approach; Local Regional Private Equity;

   Abstract : Abstract: Background: In the southern areas of Sweden, around the birthplace of household brands such as IKEA, Peab, and Husqvarna, widespread entrepreneurial ventures have grown and seen their first few years of success. Alongside our collaborating private equity firm Entreprenörinvest we are trying to further expand the knowledge and descriptive concepts of what makes these entrepreneurial ventures successful. READ MORE

3. 7. A critical overview of the RFQ process of a Global Company

   University essay from Uppsala universitet/Industriell teknik

   Author : Eric Toste; Muhammad Ahmed; [2022]
   Keywords : Request for quotation; Sourcing; Standardization; Transformation; Lean; Business strategy; Alignment; Framework; Benchmarking;

   Abstract : The increasing globalization has changed the dynamics of different functions within organizations. One function is procurement which has transformed from an operational to a strategic function. READ MORE

4. 8. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hägg; Louise Andersson; [2022]
   Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

   Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

5. 9. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Rama Krishna Ponnana; Navya Uppalapati; [2022]
   Keywords : ;

   Abstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE

6. 10. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE