Essays about: "business integration CRM"

Showing result 1 - 5 of 11 essays containing the words business integration CRM.

  1. 1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  3. 2. Integration between Customer Relationship Management and Business Intelligence

    University essay from Lunds universitet/Institutionen för informatik

    Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
    Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

    Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE

  4. 3. Critical Success Factors for Integration of Enterprise Resource Planning System

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kambiz Kafi; [2018]
    Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

    Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

  5. 4. Evaluating the application of CRM systems in Chinese companies by CSF

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Jin Wang; [2015]
    Keywords : ;

    Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE

  6. 5. Going Global: Cases for Relationship Marketing in Chinese Higher Education

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
    Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

    Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE