Essays about: "case study on globalization of IKEA"

Showing result 11 - 13 of 13 essays containing the words case study on globalization of IKEA.

  1. 11. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
    Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE

  3. 12. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE

  4. 13. The Individual's Expectations on Competence Development in a Transnational Organization

    University essay from Ekonomiska institutionen

    Author : Karolina Fredén; Fredrik Nilsson; [2003]
    Keywords : Business and economics; competence; competence development; individual; IKEA; Per Åman; South East Asia; transnational; Ekonomi;

    Abstract : Background: The turmoil caused by the new demands of globalization has forced multinational companies to rethink their traditional worldwide strategic approaches. The new strategies have resulted in reviews and questioning of the organizational structures and processes used to manage worldwide operations. READ MORE