Essays about: "celebrity-athlete endorsers"
Found 1 essay containing the words celebrity-athlete endorsers.
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1. Do Scandals Affect YOU as an Athletic Sportswear Consumer?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Athletic sportswear brands endorse celebrity-athletes to promote the brand’s image and gain credibility by having these ‘experts’ associated with their brand. This marketing technique is often advantageous for sportswear companies. READ MORE
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