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Showing result 1 - 5 of 52 essays matching the above criteria.

  1. 1. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  3. 2. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
    Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

    Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

  4. 3. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  5. 4. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Teng Fang; Bingxin Li; [2022]
    Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

    Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE

  6. 5. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Mattsson; Erik Stephanson; [2022]
    Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE