Essays about: "Generational Difference"

Showing result 1 - 5 of 15 essays containing the words Generational Difference.

  1. 1. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  3. 2. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  4. 3. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  5. 4. LCA of Low-temperature District Heating Network Components

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Nils Olsson; [2021]
    Keywords : District Heating; LCA; Life Cycle Assessment; Pipes; Environment; Technology and Engineering;

    Abstract : Following the development of new materials and the continuous technical progress made in the construction and energy industries, district heating as a concept finds itself on the brink of a generational shift. One of the pioneering projects leading the way is the creation of Brunnshög, an modern and sustainable district under construction in the north-eastern end of the city of Lund, Sweden. READ MORE

  6. 5. Financial Structures of Family Firms within the GGVV-Region : Focusing on Generational Differences

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louise Bäck; Essame Allali; [2021]
    Keywords : Family firms; Financial structure; GGVV-region; debt ratio; first-generation family firm; non-first-generation family firm.;

    Abstract : Background: The firm’s choice of the optimal financial structure remains an unsolved problem within finance. The reasoning behind family firms’ specific financial structure differs within various research. The GGVV-region is composed of four small municipalities: Gnosjö, Gislaved, Värnamo, and Vaggeryd. READ MORE