Essays about: "communication strategy in turkey"

Found 4 essays containing the words communication strategy in turkey.

  1. 1. IMPACT OF SOCIAL-MEDIA USE ON BRAND EQUITY OF MAGAZINE BRANDS : A Qualitative Study of Vogue Turkey

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Rana Babac; [2011]
    Keywords : Brand Equity; Equity; Social Media; Facebook; Media; Magazines; Vogue;

    Abstract : This dissertation examines the impact of social media use on the brand equity of magazine brands. Building on an integrative model, which brings together classical theories of brand management and the frontiers of research in social media, this study examines one of the first magazines to incorporate social media in its marketing strategy. READ MORE

  3. 2. Contactless Mobile Payments entering Europe : The contactless mobile payment ecosystem and potential on the European market

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Emelie Andrén Meiton; Marie Lagström; [2011]
    Keywords : Contactless mobile payments; near field communication NFC ; mobile payment ecosystem; payment ecosystem; Google; Android;

    Abstract : Abstract Contactless mobile payments are a payment method done with a mobile phone and a contactless technology. Instead of paying with cash, a payment card or a cheque, a user can tap its mobile phone onto a terminal to pay. Across the globe, several markets have been embracing the need for new payment methods. READ MORE

  4. 3. An investigation about communication and cooperation between local governments and the NGOs in the case of Ankara Metropolitan Municipality and Chamber of City Planners in Turkey

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Birim Manav; [2010]
    Keywords : environmental communication; conflict management; legislative framework of environmental communication; participation;

    Abstract : Throughout this thesis research, communication and cooperation between local governments and a specific NGO called Chamber of City Planners (CCP) were investigated. Further, Ankara Metropolitan Municipality (AMM) was taken as a specific example of the local governments in Turkey, Ankara. READ MORE

  5. 4. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    University essay from Handelshögskolan BBS

    Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE