Essays about: "competition communication"

Showing result 1 - 5 of 247 essays containing the words competition communication.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. From Chaos to Cohesion, Identifying Inter-team Dependencies in Large-scale Agile Organisations : A case study of Volvo Cars

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Anton Källström; Johan Westerberg; [2023]
    Keywords : Project Management; Dependencies; MNC; Automotive; Volvo Cars; Product Development; Agile; Agile Teams; Scaled Agile; Large-scale Agile; Scaled Agile Framework; SAFe; Planning; R D; Software; Software Development; Organizations; Collaboration; Communication; Innovation Management; Knowledge Management; Corporate Culture; Projektledning; Beroenden; MNC; Fordonsindustrin; Volvo Cars; Produktutveckling; Agilt; Agila team; Skalat agilt; Storskaligt agilt; Scaled Agile Framework; SAFe; Planering; R D; Mjukvara; Mjukvaruutveckling; Organisationer; Samarbete; Kommunikation; Innovationsledning; Kunskapshantering; Organisationskultur;

    Abstract : Product development is more complex than ever. Industries all over the world face intensified competition, forcing firms to improve their innovation performance. This involves integrating software development to a greater extent. As an effort to cope with such progression, agile project management methodologies have been adopted. READ MORE

  4. 3. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    University essay from Uppsala universitet/Industriell teknik

    Author : Lena Baum; Imge Günes; [2023]
    Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

  5. 4. A Power in Transition? An Analysis of the EU´s Role Conception through the Global Gateway Initiative

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Klara Stecker; [2023]
    Keywords : European Union; Role Conception; Global Gateway Initiative; Geopolitics; Belt and Road Initiative; Law and Political Science;

    Abstract : Born into the context of tense geopolitical competition, the Global Gateway Initiative has shown the motivation of the European Union to take on a more ambitious role as a global actor. A trend in the academic literature hints at a shift towards a more pragmatic and geopolitically oriented paradigm in the EU´s foreign policy. READ MORE

  6. 5. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE