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Showing result 1 - 5 of 1431 essays matching the above criteria.

1. 1. THE EU-ISRAEL RELATIONSHIP The European Union’s power projection in the Middle East.

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Märta Alexandersson; [2024-03-08]
   Keywords : The European Union; global power; normative power; market power; Israel;

   Abstract : The thesis aims to study what kind of power the EU seeks to project in its foreign policy relationship with the state of Israel and adds to the research field by testing the foreign policy diplomacy through speeches and official documents against the normative power theory as well as the market power theory. Previous research speak of the asymmetrical political relationship between the two actors because of the Israeli governments’ belief that the Union is “pro-Arab”, the financial and trade relationship since the EU is Israel’s number one trading partner and finally the theories within the research field of what kind of global power Union is. READ MORE

3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

4. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

5. 4. Beyond borders and barriers: A qualitative study of foreign direct investment and its effect on knowledge transfer in Rwanda

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Linnea Helgegren; Astrid Viktorsson; [2024]
   Keywords : Knowledge transfer; Absorptive capacity; Social integration mechanisms; Foreign direct investment; Developing country;

   Abstract : Foreign direct investment has been considered to provide an avenue for knowledge transfer between investors and entrepreneurs. However, few studies have investigated what capacities influence the quality of cross-border knowledge transfer. READ MORE

6. 5. Automatic Semantic Segmentation of Indoor Datasets

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Sai Swaroop Rachakonda; [2024]
   Keywords : Semantic Segmentation; Annotation; SLAM; Indoor datasets; YOLO V8; DETIC; Segment Anything Model.;

   Abstract : Background: In recent years, computer vision has undergone significant advancements, revolutionizing fields such as robotics, augmented reality, and autonomoussystems. Key to this transformation is Simultaneous Localization and Mapping(SLAM), a fundamental technology that allows machines to navigate and interactintelligently with their surroundings. READ MORE