Essays about: "Moa Lind"

Found 2 essays containing the words Moa Lind.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Size and Flow - Does it make a difference? Multinational electricity market integration and price effects at the Nordic electricity market

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Moa Boëthius Lind; [2016-09-14]
   Keywords : electricity price; market integration; market liberalization; Nord Pool; statistical method; time series analysis;

   Abstract : The liberalisation process and the (re)structuring of the electricity markets within Europe has been subject to extensive discussion during the last decade. A key concept in this discussion is the creation of multinational electricity markets. READ MORE