Essays about: "congruence analysis"

Showing result 1 - 5 of 45 essays containing the words congruence analysis.

  1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  3. 2. Courting Risk: A Prospect Theory Analysis of Putin’s Decision to Invade Ukraine

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Laura Best; [2023]
    Keywords : prospect theory; decision-making; rationality; 2022 Ukraine invasion; Putin; risk; loss;

    Abstract : On February 24, 2022, Russia launched a full-scale invasion into Ukraine under orders of Vladimir Putin. The invasion subsequently inspired a debate on the rationality behind this decision. READ MORE

  4. 3. Riesling In Rock : A quantitative study about how music affects the sensory perception of wine

    University essay from Umeå universitet/Institutionen för kost- och måltidsvetenskap

    Author : Kristian Rönnlund; [2023]
    Keywords : Wine; Music; Sensory analysis; Riesling; Vin; Musik; Sensorisk analys; Riesling;

    Abstract : Abstract Aim. To see if different auditory conditions affect the perceived intensity of the sensory attributes scent, acidity, sweetness, fruitiness, minerality and liking of wine, additionally the aim is to see if the effect is the same for different wines made from the same grape. Background. READ MORE

  5. 4. In Trade and War : An analysis of interdependence theory and Russo-German gas relations

    University essay from Försvarshögskolan

    Author : Beatrice Björkman; [2023]
    Keywords : interdependence; interdependence theory; trade expectations; Keohane; Nye; Dale; power and interdependence; economic interdependence and war; trade; energy trade; conflict; energy conflict; natural gas; Germany; Russia; congruence method; interdependens; interdependensteori; Keohane; Nye; Dale; handel; energi; konflikt; naturgas; Tyskland; Ryssland; kongruensmetod;

    Abstract : The European security order has for an extended period of time time rested on the assumption that interstate trade, and other economic ties, will lower the incentives for conflict initiation and thereby result in peace. This assumption was called into question on February 24, 2022, by the Russian re-invasion of Ukraine. READ MORE

  6. 5. CLIMATE SCEPTICISM AND THE POPULIST RADICAL RIGHT : A case study of the Sweden Democrats

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Elinor Appelberg; [2023]
    Keywords : Climate Scepticism; Climate Policy; Sweden Democrats; Sweden; Populist Radical Right; Right Wing Populism; Climate Change.;

    Abstract : Literature on climate policy of political parties’ points to an emerging congruence between populist radical right parties and scepticism toward climate change and climate policy. This thesis explores this nexus via a case study of the Sweden Democrats (SD) climate policy over a period of twelve years (2010-2022). READ MORE