Essays about: "connection between relationship marketing and brand equity"

Found 1 essay containing the words connection between relationship marketing and brand equity.

  1. 1. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park

    University essay from Umeå universitet/Företagsekonomi

    Author : César Rivera; Fredrik Byström; [2015]
    Keywords : Relationship marketing; part-time marketers; brand equity; amusement park; Gothenburg; Sweden; marketing as promises; part-time marketers role; connection between relationship marketing and brand equity; brand awareness; brand associations; external brand communication;

    Abstract : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. READ MORE