Essays about: "consumer´s perceptions"

Showing result 1 - 5 of 29 essays containing the words consumer´s perceptions.

1. 1. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Arjumand Akbar; Leen Khatib; [2024]
   Keywords : ;

   Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE

3. 2. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellinor Zakhour; Sheida Yousefnavaz; [2023]
   Keywords : consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

   Abstract : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. READ MORE

4. 3. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
   Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

   Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

5. 4. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarafat Hossain; Liana Hakobyan; [2022]
   Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

6. 5. Sustainable Mobility : A quantitative study on the influence of user attitudes and risk perceptions on the consumer's intention to purchase electric vehicles.

   University essay from Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

   Author : Winnie Akoth; [2022]
   Keywords : electric vehicles; purchase intention; behaviour; perception; theory of planned behaviour; elfordon; köpintention; beteende; perception; teori om planerat beteende;

   Abstract : In the last decade the automobile industry has invested heavily in the developments of better vehicles, in regards to performance, emissions and also durability. The latest development has been the introduction of electric vehicles into the markets. READ MORE