Essays about: "consumer ethics"
Showing result 1 - 5 of 55 essays containing the words consumer ethics.
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1. Sustainability priorities of Swedish companies: an analysis of materiality matrixes
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : In this study, I used quantitative content analysis to analyze the materiality matrixes of sustainability reports to identify the sustainability priorities of major companies in Sweden. I focus on the 131 largest listed companies in the country within six industries: material, consumer goods, capital goods, daily goods, banks, and investment companies. READ MORE
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2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE
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3. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE
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4. Ethnographic case study on Feminist commodity networks and sisterhood building in Melbourne, Australia
University essay from Stockholms universitet/Socialantropologiska institutionenAbstract : This thesis examines feminist commodity networks through an ethnographic case study of QVWC SHOP in Melbourne, Australia. The work is built through an emic perspective on the understanding of selling, producing, and buying through the QVWC SHOP. READ MORE
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5. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE