Essays about: "Artificial Intelligence personalization"

Showing result 1 - 5 of 15 essays containing the words Artificial Intelligence personalization.

  1. 1. Exploring the Integration of Artificial Intelligence Tools in English as a Foreign Language (EFL) Pedagogy. A Literature Review

    University essay from Göteborgs universitet / Lärarutbildningsnämnden

    Author : Rasmus Andersson; Axel Ringhagen; Albin Tapper; [2024-01-18]
    Keywords : Teachers; implementing AI; EFL classroom;

    Abstract : The introduction of artificial intelligence (AI) tools in schools has sparked a polarised debate about its negative impact on critical thinking, plagiarism, and problem-solving skills. Future educators will be affected by the tools, prompting this thesis to explore their potential benefits and challenges through a literature review. READ MORE

  3. 2. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  4. 3. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Leona Saliju; Vladyslav Deboi; [2023]
    Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

  5. 4. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE

  6. 5. Study of AI Service Providers in IT Consulting, Marketing, and Law

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Aren Hovsepyan; Kevin Johansson; [2023]
    Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

    Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE