Essays about: "consumer information processing model"

Showing result 6 - 8 of 8 essays containing the words consumer information processing model.

  1. 6. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Piotr Tamborowski; Joanna Stawicka; [2016]
    Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

  3. 7. Greening Potentials and Limits of Eco-Labelling Schemes in the EU : A policy evaluation with a focus on small firms in the German coffee-processing sector

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Anna Berkmann; [2015]
    Keywords : Eco-labelling schemes; German Coffee-Processing Sector; SME; Policy Evaluation; Program Theory Evaluation; Ecological Modernization Theory; Environmental Authority; EU; Environmental Policy; Sustainable Development;

    Abstract : As SMEs transformation to sustainable practices in manufacturing, processing and services, is declared to be the key to a green growth model, the research in this thesis aims to understand in what way eco-labelling can be a part of that. In order to approach this complex issue, the thesis aims to identify the greening potential and the limits of contemporary eco-labelling schemes for SME product within the German coffee-processing sector. READ MORE

  4. 8. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE