Essays about: "Thesis on marketing mix"

Showing result 1 - 5 of 69 essays containing the words Thesis on marketing mix.

  1. 1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  2. 2. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  3. 3. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Leva Lorenzo; [2017]
    Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

    Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

  4. 4. "Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Jasmin Juzbasic; [2017]
    Keywords : high fashion; streetwear; co-branding; personal branding; collaborations; subcultures; postfashion; Cultural Sciences;

    Abstract : This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. READ MORE

  5. 5. Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rebecka Lorentzson; Sofia Kullberg; [2017]
    Keywords : marketing mix; farm shop; green marking; green customers;

    Abstract : This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. READ MORE