Essays about: "consumer lifestyle"

Showing result 1 - 5 of 77 essays containing the words consumer lifestyle.

  1. 1. Estimation of respiratory frequency from Heart Rate Variability

    University essay from Lunds universitet/Matematisk statistik

    Author : Daniel Ågärd; [2023]
    Keywords : time-frequency analysis; multitaper spectrogram; Optimization; signal processing; heart rate variability; Mathematics and Statistics;

    Abstract : In this master's thesis the ability to estimate the respiratory frequency from heart rate variability measurement is analyzed. The goal was to implement a solution that is easily transferable to real time. READ MORE

  3. 2. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Hagman; Ellen Håkman; [2022-08-04]
    Keywords : Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

    Abstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE

  4. 3. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    University essay from Göteborgs universitet/Graduate School

    Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

  5. 4. Entrepreneurial Success Factors for Next-gen Startups Challenging the Traditional Food Industry - A Qualitative Study of New Ventures within the Growing Food Tech Sector

    University essay from Göteborgs universitet/Graduate School

    Author : Jennifer Gilchrist; Lovisa Malmberg; [2022-07-15]
    Keywords : food tech; next-gen food and beverage; new venture success; entrepreneurial success factors; survival; growth; plant-based alternatives;

    Abstract : Times are changing. The food industry is expected to experience a total revolution of the current status through the emergence of new business models, new value chains and food products, putting emphasis on sustainability and health. READ MORE

  6. 5. "Where should I go next?"

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Maria Messerschmidt; Fanni Antal; [2022]
    Keywords : digital nomads; consumer behavior theory; consumption value theory; destination choice; qualitative; tourism; Social Sciences;

    Abstract : Digital nomadism has been around for more than two decades. Due to the recent COVID-19 pandemic, there has been a shift from traditional office work to remote work, which made the digital nomad lifestyle more accessible for a larger group of individuals. READ MORE