Essays about: "consumer perceived ethicality CPE"
Found 2 essays containing the words consumer perceived ethicality CPE.
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1. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE
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2. Is dynamic pricing the right way to go? : A quantitative study of dynamic pricing and its effect on brand trust and consumer perceived ethicality
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What relationship does dynamic pricing have with CPE? What effect does brand trust have in the relationship between dynamic pricing and CPE? Methodology: A explanatory research design with a quantitative approach was conducted. READ MORE