Essays about: "consumer purchase behaviour"

Showing result 21 - 25 of 144 essays containing the words consumer purchase behaviour.

1. 21. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elsa Fäger; Madeleine Briem; [2022]
   Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

   Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE

3. 22. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

4. 23. Is second-hand the silver bullet for sustainable fashion consumption?

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Emma-Kate Chetty; [2022]
   Keywords : Second-hand clothing; moral licensing; rebound effects; social practice theory; Earth and Environmental Sciences;

   Abstract : Within the circular economy, alternatives to fast-fashion include second-hand clothing consumption. The narratives surrounding second-hand clothing have shifted from the stigma of old, dirty, smelly clothing to trendy, sustainable, and bargain items. READ MORE

5. 24. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

6. 25. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE