Essays about: "contextual advertising"

Showing result 1 - 5 of 13 essays containing the words contextual advertising.

  1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

  3. 2. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Lingqing Song; [2023]
    Keywords : ;

    Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

  4. 3. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models

    University essay from Umeå universitet/Institutionen för informatik

    Author : Aamer Ahmed; [2022]
    Keywords : Business Models Innovation BMI ; Circular Economy; Digitalization; Sustainability; Small and Medium Enterprises SMEs ; Business Model; Two-Sided Digital Platforms; Business Model Development;

    Abstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE

  5. 4. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christopher Klee; [2021]
    Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

  6. 5. Self-served campaign management tool for contextual advertising

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Magnus Emanuelsson; [2020]
    Keywords : ;

    Abstract : Advertising is an essential way of communicating value to the audience. Adlede does this with context in focus when finding articles with right content to the right campaigns. To know if matching articles are good, advertisers need to get statistics from the campaign. Today a tool for this does not exist. READ MORE