Essays about: "corporate purpose implementation"

Showing result 1 - 5 of 134 essays containing the words corporate purpose implementation.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. The Role of EU Legislation and Corporate Social Responsibility in Dealing with Greenwashing in the Spanish banking sector : A comparative case study between a commercial bank, Santander Bank, and a cooperative bank, Caja Laboral Popular Bank

   University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

   Author : Nikolaos Polyzoidis; [2023]
   Keywords : ;

   Abstract : The present thesis is a comparative case study between two banks in Spain, a commercial bank, Santander, and a cooperative one, Caja Laboral Popular. The purpose is to be investigated whether the implementation of Corporate Social Responsibility (CSR) by those banks, as well as the EU legislation, is in compliance with CSR theory or whether it is a "greenwashing. READ MORE

4. 3. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

5. 4. Determinants of SMEs' Sustainable Practise : A case study of a Swedish financial firm

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sebastian Orrmell; Jonathan Markl; Fahmid Anam Chowdhury; [2023]
   Keywords : SMEs; Sustainability; Social Performance; Resource-Based View; Stakeholder Theory; Upper Echelon Theory; Small and Medium Sized Enterprises;

   Abstract : Purpose – To find out what factors hinder and promote SMEs to practice sustainable business. Methodology – Qualitative case study based on interviews and archival data. Findings – This research resulted in five different propositions. 1. READ MORE

6. 5. Integration and Implementation of Sustainability into Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Josefin Söderlund; Christoph Welter; [2023]
   Keywords : Sustainability and Corporate Social Responsibility CSR ; Strategic change; Management Control Systems MCS ; Formal and informal controls; Simons’ Levers of Control LOC ; Business and Economics;

   Abstract : Purpose - This thesis examines MCS in Swedish companies. The purpose of the thesis is to assess formal and informal controls to understand how companies use them to effectively integrate a sustainability strategy in their organisation and implement CSR activities into practice. READ MORE