Essays about: "crm gas"

Found 2 essays containing the words crm gas.

  1. 1. Expanding the customer base for DCS in the Oil, Gas & Chemicals market in Sweden; A Case Study of ABB

    University essay from Göteborgs universitet/Graduate School

    Author : Jón Ingi Skarphéðinsson; Vivian Mohan; [2017-09-15]
    Keywords : ;

    Abstract : From research, firms that want to expand its customer base and acquire new customers need to have an acquisition strategy with a team that supports this process. Any businesses motive is to generate profit by creating customers. The main purpose of this research is to examine the market for ABB and how it can acquire new customers. READ MORE

  3. 2. Customer Relationship Management : A Case Study on AGA GAS AB

    University essay from Ekonomihögskolan, ELNU

    Author : Wahid Gilani; Csilla Nagy; [2012]
    Keywords : Customer Relationship; case study;

    Abstract : Background: Customer Relationship Management is a relatively new concept in the area of management.CRM is not an easy process; it is strategic approach that is concerned to create shareholder value through developing long-term relationship with key customers and customer segments. READ MORE