Essays about: "cross-channel ecosystem"

Found 2 essays containing the words cross-channel ecosystem.

1. 1. Mapping cross-channel ecosystems : A case study based on a company in the field of UX.

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Mauricio de la O Schöneck; Roshan Mathew; [2016]
   Keywords : cross channel ecosystem; information architecture; user experience;

   Abstract : Every product or service is part of an ecosystem. The analysis of ecosystems enables organizations to understand the use and potential of a product or service. The information that flows through ecosystems is not always tangible. However, it can be categorized and accessed through different gateways. READ MORE

3. 2. Applying cross-channel user experience design theory to practice : A case study of a public transportation company in Sweden

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Ida Lång; Anne Schlegel; [2015]
   Keywords : UX; UXD; cross-channel; service ecosystem; cross-channel ecosystem; public transportation; information architecture; heuristics; cross-channel UXD framework;

   Abstract : The emergence of digital technology, social media and ubiquitous computing in the 21stcentury changed customer behavior and created new possibilities, but also challenges, forcompanies offering their services. The new customer generation is more tech-savvy thanever before, and therefore places higher demands on companies to have well-designed experienceswith services that can be consumed through various channels. READ MORE