Essays about: "cross-cultural psychology"

Showing result 1 - 5 of 12 essays containing the words cross-cultural psychology.

  1. 1. Culture's Influence on Product Perception

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Rahim Adawi; [2022]
    Keywords : ;

    Abstract : This thesis sets out to investigate the unexplored cross-disciplinary area of cross-cultural social psychology and product design. Prior research in cross-cultural social psychology has shown that there exists perception differences between people from different cultural backgrounds. READ MORE

  3. 2. Intergroup Relations & Power : An ethnographic case study observing the multicultural staff of Cambambe, through the lenses of Psychology & International Relations Theories

    University essay from Linköpings universitet/Filosofiska fakulteten; Linköpings universitet/Statsvetenskap

    Author : Karla Santa Ritta Pietsch Majic; [2017]
    Keywords : Labor; migration; post colonialism; political psychology; power; intergroup psychology; intergroup relations; cross-cultural; international relations;

    Abstract : This is an ethnographic case study, based in participant observation, which investigates and analyzes how the everyday relationships between Europeans, South Americans expatriates & Angolan nationals, are structured in a common transnational labor community in Angola, named Cambambe. This study investigates if there are any features of post-colonial power relations that affect and shape the interactions between those three communities. READ MORE

  4. 3. How Culture Moderates the Effect of Trust on Online Shopping Frequency

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Augustine Yuty Duweh Farley; Nour Murched; [2016]
    Keywords : Trust; Online Shopping frequency; Culture; E-vender; E-shoppers; Uncertainty avoidance; Individualism; Collectivism;

    Abstract : People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. READ MORE

  5. 4. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Alderstad; Jacob Berglund; [2016]
    Keywords : Self-congruence; Emotional Brand Attachment; Brand Personality; Self-Brand Connections; Self-Construal; Consumer Psychology; Cross-Cultural Psychology; Regulatory Focus Theory; Ought Self-congruence;

    Abstract : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). READ MORE

  6. 5. Cross-cultural analysis of Death perception

    University essay from Högskolan i Skövde/Institutionen för hälsa och lärande

    Author : Rita Coelho; [2016]
    Keywords : death; culture; blogs; quantitative; qualitative; social psychology; uncertainty avoidance; död; kultur; bloggar; innehållsanalys; socialpsykologi; osäkerhetsundvikande;

    Abstract : This study aims to gain a deeper understanding of the culturally-specific meanings of death, manifested in personal stories presented in social media. Content analysis is used to analyse 140 posts, in three languages and from authors from 12 national affiliations. READ MORE