Essays about: "csr and customer loyalty"

Showing result 1 - 5 of 11 essays containing the words csr and customer loyalty.

  1. 1. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Per Fröderberg; Philip Rask; [2023]
    Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE

  3. 2. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
    Keywords : CSR; Corporate Social Responsibility; Customer Loyalty;

    Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE

  4. 3. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mahabubul Alam; [2021]
    Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

    Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

  5. 4. CSR as a customer loyalty driver : Within the energy industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Emelie Hagelborg; [2018]
    Keywords : CSR; kundlojalitet; WTP;

    Abstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE

  6. 5. The effect of corporate social responsibility on consumers buying decisions : An empirical study of a Swedish grocery retailer

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Erik Hellqvist; Hans-Magnus Malmström; [2016]
    Keywords : CSR; customer value; buying decision; ecological products; food and grocery retailer;

    Abstract : Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. READ MORE