Essays about: "cultural in advertisement"

Showing result 1 - 5 of 24 essays containing the words cultural in advertisement.

1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

   University essay from Stockholms universitet/Kriminologiska institutionen

   Author : Ella Wendt Höjer; [2024]
   Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

   Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

3. 2. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Vanessa Nagaoka; [2023]
   Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

   Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

4. 3. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Johan Larsson; [2023]
   Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

5. 4. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Haochang Li; Yutong Pi; [2022]
   Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

   Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

6. 5. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
   Keywords : Business administration; International Business;

   Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE