Essays about: "customer group analysis"

Showing result 1 - 5 of 161 essays containing the words customer group analysis.

1. 1. Alternative business models for Swedish real estate developers Analysis of alternative business models applied by real estate developers in Sweden to manage macroeconomic challenges

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Marcus Edh; Douglas Edhage; Björn Jonasson; [2024-03-06]
   Keywords : ;

   Abstract : The current macroeconomic climate, with rising inflation and interest rate, is posing a significant challenge for real estate development firms in Sweden. The cost of developing properties is increasing and it is becoming increasingly difficult for many potential buyers to meet the high requirements for down payments associated with the traditional model of home ownership. READ MORE

3. 2. How to improve customer satisfaction with customer surveys and lean for retail

   University essay from Göteborgs universitet/Graduate School

   Author : Nahia Bilbao Gato; [2023-07-18]
   Keywords : lean for retail; customer satisfaction;

   Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

4. 3. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

5. 4. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Joan Parvazi Nia; Daniel Regnér; [2023]
   Keywords : service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

   Abstract : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. READ MORE

6. 5. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE