Essays about: "customer perceived value questionnaire"

Showing result 6 - 10 of 38 essays containing the words customer perceived value questionnaire.

1. 6. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Lily Rutström; [2022]
   Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

   Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE

3. 7. The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elliot Strand; Viktor Sandell; [2021]
   Keywords : Car Sharing; Free-Floating; Customer Value Proposition CVP ; Perceived Value; Satisfaction; Trust; Loyalty;

   Abstract : A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. READ MORE

4. 8. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Brishammar; Pernilla Eriksson; [2021]
   Keywords : Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

   Abstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE

5. 9. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

   University essay from

   Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
   Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

   Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

6. 10. Evaluating Circular Business Models : Bridging the gap between circular business models and customer perceived value

   University essay from Uppsala universitet/Industriell teknik

   Author : Tommie Blad; Goran Ibrahim; [2020]
   Keywords : circular business models; perceived customer value; perceived benefits; perceived sacrifices;

   Abstract : This research looks into the emerging trend of circular economy which is fairly young, but have still gotten a lot of recognition in the past few years. The purpose of the research was to identify bridging activities between circular business models and customer perceived value. READ MORE