Essays about: "marketing environment case study"

Showing result 1 - 5 of 104 essays containing the words marketing environment case study.

  1. 1. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
    Keywords : Value Creation; Value Co-Creation; Customer Relationships;

    Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE

  2. 2. Hedging malting barley : maximizing expected utility considering price, yield and quality risk

    University essay from SLU/Dept. of Economics

    Author : Torgil Andersson; [2018]
    Keywords : expected utility; futures contracts; hedging; malting barley; quadratic risk; programming; quality risk; risk management; risk preference;

    Abstract : Farmers are faced with situations with uncertain outcomes on a daily basis. Production risks stem from uncertainty about the performance of crops and the unpredictable nature of weather. Also, the markets for inputs and agricultural commodities affect the farm to a high degree. READ MORE

  3. 3. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

    University essay from Lunds universitet/Produktutveckling

    Author : Fadi Hanna; [2018]
    Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

    Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE

  4. 4. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Amanda Arestav; Sara Åström; [2018]
    Keywords : Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

    Abstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE

  5. 5. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

    University essay from

    Author : Henric Lindholm; [2017]
    Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

    Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE