Essays about: "marketing environment case study"

Showing result 1 - 5 of 101 essays containing the words marketing environment case study.

  1. 1. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Amanda Arestav; Sara Åström; [2018]
    Keywords : Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

    Abstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE

  2. 2. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

    University essay from

    Author : Henric Lindholm; [2017]
    Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

    Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE

  3. 3. Create, maintain and reap the rewards of a social media strategy.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Niklas Gustavsson; [2017]
    Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

    Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE

  4. 4. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Leva Lorenzo; [2017]
    Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

    Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

  5. 5. Bredäng in flux : Reshaping modernist spaces through contemporary planning

    University essay from KTH/Urbana och regionala studier; KTH/Urbana och regionala studier

    Author : Amalia Engström; Kristofer Agdahl; [2017]
    Keywords : urbanity; modernism; open space; urban voids; sustainability; densification; urban planning; Stockholm; Bredäng; stadsideal; modernism; öppna ytor; hållbarhet; förtätning; stadsplanering; Stockholm; Bredäng;

    Abstract : Open and un-built spaces can be argued as creating holes and abruptions in the urban fabric, or contradictory, as being spaces for opportunities and spontaneity. In contemporary urban ideals of density, spaces as these are rarely planned. READ MORE