Essays about: "marketing environment case study"

Showing result 1 - 5 of 99 essays containing the words marketing environment case study.

  1. 1. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

    University essay from

    Author : Henric Lindholm; [2017]
    Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

    Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE

  2. 2. Create, maintain and reap the rewards of a social media strategy.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Niklas Gustavsson; [2017]
    Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

    Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE

  3. 3. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Leva Lorenzo; [2017]
    Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

    Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

  4. 4. Bredäng in flux : Reshaping modernist spaces through contemporary planning

    University essay from KTH/Urbana och regionala studier; KTH/Urbana och regionala studier

    Author : Amalia Engström; Kristofer Agdahl; [2017]
    Keywords : urbanity; modernism; open space; urban voids; sustainability; densification; urban planning; Stockholm; Bredäng; stadsideal; modernism; öppna ytor; hållbarhet; förtätning; stadsplanering; Stockholm; Bredäng;

    Abstract : Open and un-built spaces can be argued as creating holes and abruptions in the urban fabric, or contradictory, as being spaces for opportunities and spontaneity. In contemporary urban ideals of density, spaces as these are rarely planned. READ MORE

  5. 5. The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Luisa Cunha; Delila Kidanu; [2017]
    Keywords : Customer engagement; customer experience; digital marketing; digital transformation; experience economy; post-purchase phase;

    Abstract : Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow companies to capture more data about their customer through different sources and by having the digital capabilities to transform this data into knowledge, companies can offer better products and personalized experiences. READ MORE