Essays about: "customer perception thesis"

Showing result 21 - 25 of 145 essays containing the words customer perception thesis.

1. 21. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

3. 22. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Dunehav; Okka Mennenga; [2021]
   Keywords : Business and Economics;

   Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

4. 23. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE

5. 24. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
   Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

   Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE

6. 25. Detection and Awareness of Short Alert Sounds in a Retail Environment : Towards using sonification to reduce shoplifting

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sebastian Holmqvist; [2021]
   Keywords : ;

   Abstract : This study is part of a larger research project at KTH Royal Institute of Technology that focuses on reducing theft and shoplifting in stores using sonification as a method of surveillance and preemptive measures. We believe that by triggering sounds when store visitors interact with goods, it is possible to notify the shoplifter that they are being monitored, without disturbing the regular customer. READ MORE