Essays about: "customer perception thesis"

Showing result 16 - 20 of 145 essays containing the words customer perception thesis.

  1. 16. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Hoff; Hugo Röken; [2022]
    Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

  3. 17. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  4. 18. Landskapsarkitekten och verktygen : fem fältstudier testar verktygens villkor, konsekvenser och möjligheter för att uppfatta och representera landskap

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Alva Lindau; [2022]
    Keywords : verktyg; representation; plan; sektion; landskap; arkitektur; process; metod; design; skiss; elevation; snitt; projektion; perspektiv; perception; diagram; vandring; upplevelse;

    Abstract : En av landskapsarkitekturens utmaningar är att kontinuerligt utveckla och modellera de verktyg som arkitekten använder på sätt som löser de problem som definierar relationen mellan människa och miljö idag (Corner 2014; Balmori 2014; Wingren 2009; Oles et. al 2014). READ MORE

  5. 19. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rinata Atina Isho; Erica Timosson; [2022]
    Keywords : Personal data collection; big data; autonomy; trust; benefits;

    Abstract : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. READ MORE

  6. 20. A hermeneutic study on the perception of responsibility within Banking

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Samanta Morais; [2022]
    Keywords : responsibility; banking; hermeneutics; subjectivity; storytelling; power relations;

    Abstract : This thesis explores how those relating to banking institutions engage with, and experience responsibility throughout their daily interaction with these institutional environments. The proposed thesis’ research question is What is responsibility in banking?. READ MORE