Essays about: "customer switching"

Showing result 1 - 5 of 54 essays containing the words customer switching.

  1. 1. A study of circular business model for SMEs in the CNC machine tool field

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : TIM KRÜGER; YATING YANG; [2023]
    Keywords : Circular Economy; SME; Business Model; Modelling; Simulation; Sustainability; Cirkulär ekonomi; små och medelstora företag; affärsmodell; modellering; simulering; hållbarhet.;

    Abstract : The purpose of this study is to develop and evaluate a circular business model for SMEs in the CNC machine tool field. To make the thesis more in-depth and with higher practical values, a CNC tool supplier company, MAQ AB, is chosen as the case study company. READ MORE

  3. 2. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gustav Andersson; Olivia Lindgren; [2022]
    Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

    Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE

  4. 3. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PHILIP BÖRJESSON; [2021]
    Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

    Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE

  5. 4. Performance Analysis of an SD-WAN Infrastructure Implemented Using Cisco System Technologies

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gianlorenzo Moser; [2021]
    Keywords : SD-WAN; SDN; MPLS; Load Balancing; Traffic Shaping; SD-WAN; SDN; MPLS; Load Balancing; Traffic Shaping;

    Abstract : Software-Defined Wide Area Networking (SD-WAN) is an emerging technology that has the potential to satisfy the increasing demand for reliable and efficient Wide Area Networks (WANs) in the enterprise-network market. This thesis focuses on the main features of an SD-WAN network and on the technical challenges facing the design and implementation of an SD-WAN infrastructure. READ MORE

  6. 5. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
    Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

    Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE