Essays about: "customers perception on different products"

Showing result 1 - 5 of 30 essays containing the words customers perception on different products.

1. 1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

3. 2. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

4. 3. The effects of a subscription-based business model : A qualitative study of women who consume menstrual hygiene products and how subscription-based business models influence customer experience.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Thelma Holm; Ebba Westin; [2021]
   Keywords : Menstrual hygiene management; Menstrual hygiene products; Customer experience; Value creation; Online subscriptions; Subscription-based business model; Facilitators for subscriptions; Barriers to subscriptions;

   Abstract : In recent years, menstruation and menstruation hygiene products has had an increased interest, which has resulted in the topic being debated in many parts of the world. Change has been encouraged and some countries have acted to facilitate women's consumption of menstrual hygiene products. READ MORE

5. 4. Development of an analytical method for the screening of meaty flavors in commercial foodstuff by SPME-GC/O-MS

   University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

   Author : Ioannis Protopappas; [2021]
   Keywords : Gass Chromatography; Mass spectrometry; Meaty flavors; Aromas; Solid pahse microextraction; Mallaird; Lipid degradation; Food technology; Agriculture and Food Sciences;

   Abstract : The aim of the project was to develop a methodology for the chromatographic analysis able to identify the key odorants in meaty food products. The approach was based on the analysis of an already in market product and the theoretical background of the meaty flavors sensorially. READ MORE

6. 5. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Micaela Drugge; Emma Svensson; [2021]
   Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

   Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE