Essays about: "definition of business communication"
Showing result 6 - 10 of 48 essays containing the words definition of business communication.
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6. Design-Manufacturing Integration : Challenges in change management for new component in-house manufacturing
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : In the highly competitive transportation industry, one way to gain a competitive advantage is to ensure the customer needs are satisfied and tailored according to each customer’s need. Scania’s one of the core values is customers first and believes that the organization is successful only when its customers are successful. READ MORE
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7. Making the world a better place: The strategic role of communication practitioners in sustainability organisations
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The unusual conditions that prevailed during the last couple of years set the ground for an unprecedented boost in the global agenda of sustainability. This situation has resulted into a growing wave of new organisations that are tackling the main social and environmental challenges of our time while turning them into profitable and innovative business solutions. READ MORE
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8. Let Them Know You’re Green: How to Become Competitive by Being Sustainable - a single embedded case study on the chemical industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : During the last decades, all industries have experienced increased pressure from their stakeholders towards acting more sustainable, and much research has been done to understand what can be gained from listening to those stakeholders. Yet, the chemical industry is underrepresented in business research in terms of possible advantages from sustainability positioning. READ MORE
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9. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE
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10. How Uncertainty Influences Intelligence Analysis - The Foundation of a New Theory
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : Uncertainty is a central concept to intelligence analysis (IA) but there is no theory that attempts to explain its role in IA and how it can be understood or managed. In this theory developing study, a definition of uncertainty and of intelligence analysis is presented. READ MORE
