Essays about: "definition of business communication"

Showing result 16 - 20 of 48 essays containing the words definition of business communication.

1. 16. Corporate Accelerator - A study exploring CA program conditions to foster more successful startup and corporate engagement

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Simon Hagedorn; Robin Thien; [2020]
   Keywords : Corporate Accelerator; Corporate Innovation; Startup Engagement; Corporate Entrepreneurship; Startup Programs;

   Abstract : Background: Corporate accelerators (CAs) are a relatively new phenomenon and increasingly used by corporates to increase their level of innovation. However, there are still no best practices on how these CA programs can be structured more efficiently in order to serve the needs of startups and corporates simultaneously. READ MORE

3. 17. Challenges of implementing Big Data in large organisations: A case study

   University essay from Göteborgs universitet/Graduate School

   Author : Linda Carlsson; Da Yu; [2018-07-02]
   Keywords : Big Data; Decision Making; Decision Support; Information Systems; Implementation Challenges;

   Abstract : This study examines the challenges faced by large organisations when implementing Big Data to support the decision process. Existing literature on Big Data implementation are limited and have not been focused on how the challenges affects the decisions at an organisation. READ MORE

4. 18. A study of how DevOps can be adopted in offshore projects

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Anna Grönvall; [2018]
   Keywords : DevOps; Agile; Global Software Development; Offshore;

   Abstract : Background: Organizations want to reach shorter development cycles to stay competitive, meanwhile, many organization wants to globalize their business to obtain benefits like reduced cost, get hold of specific talent or gain global presence.  Typically in software development projects, there is a gap between development and operation resulting in a longer development cycle due to inferior communication and collaboration. READ MORE

5. 19. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andreas Lampeitl; Paulina Åberg; [2017]
   Keywords : Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

   Abstract : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. READ MORE

6. 20. Transparency in Sustainability Communication : Developing and Testing a new Model to assess Consumer-Facing Sustainability Transparency Communication of Fashion Brand/Retailer’s Website.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Wajahat Hussain; [2017]
   Keywords : Transparency; Sustainability; Web-based Communication; Discourse analysis;

   Abstract : Background. Consumer facing Transparency is a function of communication that has become essential for the fashion business ecosystem and to have the reputations of legitimacy and credibility. READ MORE